Critics say greenwashing makes companies look more climate-friendly than they really are. The term has been used for decades – but the practice has surged as climate fears have mounted in recent years. It proliferates in traditional as well as social media.
“OMG,” said Kelli Ward, chair of Arizona’s Republican Party, in a June 18, 2022 tweet with an image of what appears to be a headline published by The Atlantic, a US magazine.
“Warm coconut water will isolate and kill cancer cells!” reads a June 1 Facebook post here.
“Has the monkey smallpox pandemic begun?” reads a Korean-language Facebook postfrom May 22.
“Russia’s KFC changed its name to SFC (literal translation: Siberian Fried Chicken) to stay in business,” reads a simplified-Chinese tweetposted on March 14.